Award-winning collective with over 200 international accolades
PERSON is a collective of seasoned marketing professionals at the top of their game, offering Concept, Creative Strategy, Copy and Art that’s genuinely great.
Our authentic approach is about finding the human truth, making a meaningful emotional connection with your audience, and crafting unique and ownable communications.
Concepts not contrivances. Copy that’s more than a copy. And art that won’t feel artificial. Because nothing beats authentic human ideas.
The PERSON process is simple and powerful. It begins with a discovery session in person or by video-call, whichever works best for you — so we can understand your brand, the kind of solution your project needs, and the scope of the work ahead.
This session will inform a Reverse Brief, which we’ll send to you for further input and signoff.
Once the Brief is signed off, we take the time to pinpoint your core audience segments and messaging, working out where and how best to reach them.
Output >> a focused strategic document to guide all the creative thinking.
Next, your CD-level Copywriter and Art Director put their heads together to develop a suite of brave, standout, cut-through creative concepts.
Output >> 4 creative concepts, any of which we are confident can work.
And finally, we execute your chosen idea, giving it the best chance of resonating with your market’s heads and hearts, visually and verbally.
Output >> a full set of Copy & Art against all your agreed deliverables.
PERSON can also personally supervise any production and post-production needs, outsourcing to our preferred suppliers network, for:
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